Kobe, A-Rod, Phelps & Hawk Are Risky
by: Staff | Views: 8,465
by: Staff | Views: 8,465
Activision must really need high sales of the new Guitar Hero because this was not a cheap commercial to make. Using top tier athletes to pimp your product is great marketing but when your game gets a 7.9 rating you really have to pull out the big guns. I think they did their job here.
